AI Visibility Checker

What is AI Visibility?

AI visibility is how often AI assistants name your brand when someone asks them for a recommendation. Ask ChatGPT for the best project management app, or Perplexity which running shoes to buy, and only a handful of brands make the list. Those brands have AI visibility. The rest go unseen by the person who asked. Some people call it AI brand visibility or AI search visibility. Either way the question is the same: when AI answers, do you get named or not?

This is not the same as your Google ranking. A site can lead in search and still never get mentioned by an AI assistant, because the model picks what to say from a different set of signals. It leans on what it has read about you across the whole web, not just the page you optimized. A brand that shows up everywhere in trusted sources can land in answers even when its own site ranks lower.

As more people ask an assistant instead of scrolling through links, being named in those answers becomes its own thing to measure and improve. AI visibility is how you put a number on it and watch it move over time, so you can spot where you are dropping out of the conversation.

How to Check Your AI Visibility for Free

Checking your AI visibility takes about a minute. Here is how it works.

1. Open the AI Visibility Checker at aivisibility.pro. It runs in any browser, on desktop or mobile.
2. Enter your brand name and your website.
3. We build the prompts your customers actually type, the real questions people ask when they look for what you sell.
4. We see how ChatGPT, Gemini, Claude and Perplexity answer those questions.
5. Then we read each answer and check whether your brand gets named, and which sites get cited alongside it.
6. You get your AI visibility score and a breakdown for every platform we checked.
7. You also see the exact prompts you are missing from, and which brands show up in your place.

From there you know where you stand and what to fix first.

Advantages of the AI Visibility Checker

A few reasons people keep an AI visibility check in their routine.

• Free to run. Check your brand as often as you want at no cost, and come back whenever you publish something new.
• Every major assistant in one place. You see ChatGPT, Gemini, Claude and Perplexity in a single report instead of testing each one by hand.
• Real prompts, not made-up ones. We test the questions your customers actually ask, so the score reflects real demand.
• A clear score. One number tells you where you stand today and gives you something to track.
• The exact gaps. You see the prompts where your brand never comes up, so you know what to work on.
• Who wins instead. You see which brands and which sites the AI names in your place.
• Competitor view. Run any brand the same way and measure yourself against the names that keep showing up.
• Built to act on. The report points you at fixes, not just a grade.
• Fast. Your report is ready in seconds, not days.

Features of the AI Visibility Tool

• Multi-model checking. One run covers ChatGPT, Gemini, Claude and Perplexity, the assistants your customers already use.
• AI visibility score. A single, repeatable number you can track from one check to the next.
• Per-platform breakdown. See where you stand on each assistant on its own, since a brand can be strong on one and missing on another.
• Cited sources. See which domains the AI pulls from when it answers, so you know where to get mentioned.
• Prompt-level detail. Read the actual prompts and what each assistant said about your brand.
• Competitor comparison. Check rivals and see who the AI prefers in your category.
• Nothing to configure. Enter a brand and a website; the check handles the rest.
• Check history. Come back later and watch how your visibility moves.
• Shareable report. Send the result to your team or your client in one link.
• Gap finder. The report marks the prompts you are missing from.
• No clutter. You get the answer you came for without a wall of setup.
• Quick results. The check runs in seconds.

Why AI Visibility Matters

Search is changing, and most brands have not caught up yet.

• People ask assistants now. Buyers open ChatGPT or Perplexity and ask for a recommendation instead of typing into a search box.
• AI gives one answer, not ten links. When the assistant names a few brands, the ones it leaves out never get a look.
• Being invisible costs you quietly. You never meet the customer who asked the question and walked away with a competitor’s name.
• It works differently from SEO. Ranking well on Google does not mean an assistant will mention you, because the model decides what to say its own way.
• Trust compounds. The brands AI learns to name now get named again, and that habit is hard for a latecomer to break.
• You cannot fix what you cannot see. A check turns a vague worry into a clear list of prompts to work on.

The first step is knowing where you stand. Run your check above and see where your brand shows up.

Who Needs AI Visibility?

If your customers ask AI before they buy, this is for you.

• SaaS companies. Buyers ask assistants which tool to pick long before they land on your site.
• Ecommerce and DTC brands. Shoppers ask AI what to buy and which brand is worth the money.
• Local businesses. People ask assistants for the best option near them and act on the names they hear.
• Marketing agencies. Show clients exactly where they stand in AI answers, then win the work to improve it.
• SEO professionals. AI visibility is the part of search your rank tracker cannot see yet.
• Startups and founders. Get your name into answers early, while your category is still taking shape.
• B2B companies. Long buying cycles now begin with a quiet question to an assistant.
• Publishers and media. Find out whether AI cites your articles or sends readers to someone else.
• Hospitality and travel. Travelers ask AI where to stay and what to book.
• Healthcare and clinics. Patients ask assistants where to go and who they can trust.
• Law firms. Clients ask AI who to call before they ever run a search.
• Real estate. Buyers and renters ask assistants for the right agent and the right area.
• Finance and fintech. People ask AI which app or service fits them.
• Education and courses. Students ask assistants what to study and where.
• Consultants and coaches. Prospects ask AI who to hire for a problem like theirs.
• Personal brands. Check whether AI knows who you are and describes you correctly.

If a customer could ask an AI about your category, you want to be in the answer.

Frequently Asked Questions